Project name: Da Ya Li Roast Duck Restaurant
Architecture Firm: IN. X
Project location: Vanke Tianhui, Chengdu, China
Completion Year: 2019
Gross Built Area: 1480m²
Food is a good embodiment of civilization, as well as the past and the present of a city. Chinese people have been good at tasting food since ancient times. Sichuan is a region of China that emphasizes on food taste and aestheticism. It has cultivated discerning taste buds of generations with its outstanding food speciality.
The Da Ya Li Roast Duck Restaurant, which integrates Chinese royal imperial food and Beijing marketplace dishes, has deeply absorbed the essence of Chinese food culture. With more than two decades of experience in the catering market, it opens a new restaurant in Chengdu to promote the Beijing food culture and upgrade the brand image. The restaurant is designed by Wu Wei, who has epitomized the catering space design.
How to maintain the endless vitality of an old brand is a great challenge, but in this project, the designer is facing both challenges of brand image upgrading and integrating into the local culture.
The red color is a symbol of solemn Chinese royal architecture, and it is also the typical sign of peppery taste in Sichuan cuisine. This color is presented in this project with a visually striking image, which evokes taste memory and recalls national culture at the same time.
The ceiling surface is woven by red rattan, building a magnificent environment. The metal grille divides the functional space to meet commercial needs. The dimensions of the space are connected in series horizontally and vertically, enriching the layers and integrating the whole space.
The cool smoky black antique brick walls and floor tiles reduce the restlessness and anxiety brought by the warm red, achieving a delicate balance between color and material temperature.
The interior of compartment is still in the palette of red. Unlike the enthusiastic public dining area, there is more private and solemn atmosphere. Bamboo woven texture sliding door divides the space in the form of central axial symmetry, conveying a royal noble temperament with the openings of door.