Window display is creative art and displaying store merchandise in the store windows.
Window displays are an important element of any store that enhances its appeal. Visually striking as they are, they can prove to be a crucial marketing tactic of any retail outlet, to induce customers to have a look and make a purchase decision.
Window display has changed from displaying boring dulls, unexciting exhibition of wares to a dynamic form of advertising since the retailers have recognized, it is first point of contact between the store and the customers and it gives chance to create the most critical first impression on the customers.
Advantages Of Retail Window Displays
- People get an idea as to what your outlet is all about.
- It effectively increases the brand awareness.
- It is an effective way to highlight the latest offers, discounts, and trends.
- It builds a positive image of the brand.
- It is an inexpensive way of attracting customers.